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Universal Health Services scrambles after alleged ransomware attack, Japan...
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more. Hello, communicators: Today...
View ArticleHow influencers helped save lives during COVID-19
A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic. This past spring, the Texas...
View ArticleHow to pitch health writers during a pandemic
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Over the past few months, health journalists have been put into...
View ArticleHow one podcast anchors a community-building campaign for nurses
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the...
View ArticleWhy and how to infuse more empathy in your health care marketing
Caring for your fellow human beings is also what happens when you put the consumer first. Lately, everywhere I look—research studies, articles and books—the word “empathy” keeps popping up. It has me...
View ArticleHow to deliver meaningful, safe messages about mental health
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic. The COVID-19 crisis has accelerated a mental health crisis, as prolonged isolation and...
View Article4 tips for service businesses experimenting with virtual products
Find a natural extension of your current offering and make sure to invest in online marketing and adjust your website. The COVID-19 pandemic has created a new normal for many—but perhaps few people...
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Report: 72% of communicators had a crisis plan before COVID—but was it enough?
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried. Most organizations had some form of a crisis...
View Article3 essential lessons from health communicators to keep you going after COVID-19
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead. The calls came in one after the other—first in Washington, then South Carolina,...
View ArticleSteak-umm goes knives out with its combative Twitter strategy
The frozen meat brand recently made waves with its attack on celebrated astrophysicist Neil DeGrasse Tyson, showing that brands can get plenty of love for popping off. Twitter is its own strange arena,...
View ArticleWhy COVID-19 communications plans must prepare messages for kids and families
As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism. Last week, Pfizer announced...
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How comms pros are assisting government vaccination messaging
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate. When President Joe Biden set an audacious goal of getting 70%...
View ArticleBlog filled with unique insights about COVID-19 elicits coverage from major...
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards. Creating a new blog is a tall...
View ArticleUC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000...
Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards. Florence Nightingale...
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Report reaches millions to raise awareness about addiction
Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily...
View ArticleCampaign around birth control exceeds goals, positions nonprofit as trusted...
Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily...
View ArticleWhat powerful visual storytelling looks like in health care
Follow these six rules to capture audiences with important stories from your organization’s leaders. As creatives working in health communications, we only have a few short moments to capture the...
View ArticleCampaign brings national leaders together to find advancements in cancer care
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing)...
View ArticleCampaign brings national leaders together to find advancements in cancer care
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing)...
View ArticleCampaign around OMRON Healthcare’s wearable blood pressure monitors exceeds...
The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s...
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Lonely Planet’s new health hub offers glimpse into the future of content
The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears. How are innovative companies looking to...
View ArticleThe University of Colorado Anschutz Medical Campus’s video shatters records
It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards....
View ArticleCommunicating for the health sector in Latin America
Strategies start with understanding legal frameworks and patient needs and build from there. Health care is one of the largest and most valuable industries globally. Pharma revenue totaled $1.27...
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Pandemic decimates public trust in health care, report says
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis. After two years of pandemic, public faith in the global health system has...
View ArticleCelebration of nurses during COVID sparks award-winning campaign for association
The American Nurses Association’s outreach highlighted the need for PPE and supported the rights of nurses, winning the top prize in the ‘Grand Prize: Media Relations Campaign of the Year in Ragan’s...
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